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THE HOUSE OF STORY VAULT
Not ready to invest big but want to get a taste of the results my clients get? Check out all of my past masterclasses.
A weekly podcast for the woman who knows her story isn’t meant to stay small. Each week, you'll listen to lessons in marketing, sales, and mindset; and here real life stories of success despite challenges faced. If you want honest conversations, big sis tough love, and actionable steps you can take to grow – this podcast is for you.
BROWSE RESOURCES
For the next 7 days, I’m telling you what to post on Threads, IG feed + IG stories to sign clients
WHAT'S INCLUDED:
50 minute training breaking down what you'll do each day & why it works
a complete PDF guide that has each day's post + story sequence for you to make your own and post
You want to sign more clients from your content? It starts with understanding your strengths and leveraging them so that buyers want to work with you.
WHAT'S INCLUDED:
A comprehensive guide + video training to help service providers discover their unique selling proposition and how to position their offers to stand out in their industry
Stop guessing what to post to sign clients.
WHAT'S INCLUDED:
For 30 days, you'll receive story prompts + trainings that'll help you curate micro-stories that position you as the top choice in your industry and builds trust with your community so that they join your offers.
Hey there,
I'm Hannah!
If we haven't met yet, let me tell you a bit about what I do. I help mostly online service providers become the number one choice in their industry with story-backed marketing strategy and a human-first approach.
My Sales Execution Lab is one of my favorite offers because I get to build out a marketing plan for you to follow so that you can increase your sales. It's 2-weeks of high-touch support and you walk away with everything you need. But if you're looking for long-term support, I also provide full CMO service for brands who want to take marketing off their to-do list and private consulting for people who want my strategic expertise to guide them each month.
This page is a quick way to find what you need from me — but if there's something you don't see, please let me know by sending me a DM.
Let's cut the bs...
The way people engage & invest has changed but the online space is still full of the same outdated strategies from 2020.
I've audited hundreds of client's & follower's accounts (who post consistently) and they all miss at least one of these things:
A Legacy Story that ties together your brand, content, and offers. This is what people remember you for and it goes far beyond "why you started your business".
Main Character Messaging (psst it's not you). If you still feel like you're trying to prove yourself in your content, you're likely missing this factor. This is how you get in the brain of your dream clients and write content that makes them feel seen.
Embodiment Stories that show your expertise in action. It's not enough to have screenshots of DM wins or pinning a video testimonial from your top client. People need to see themselves in the story to buy.
Reading your audience so that you actually know what content gets them to move. No more posting & hoping. Even if you're getting 4 likes on your posts, you can use this strategy to build sales momentum.
CLIENT CASE STUDY
When client D came to me she was very much just 'another VA'. She was offering a little bit of everything in the hopes that casting a wider net would help her sign more clients.
She wanted to increase her monthly revenue (came in at ~$3k/mo), clean up some time on her calendar so that she could focus on her family, and have her content bring in qualified leads each month so that she didn't have to chase after new opportunities.
We implemented the StorySelling Framework and within 60 days she doubled her income and was fully booked out for her 1:1 services. We then were able to add in passive offers that allowed her to continue to scale while giving her time back.
HOW DID WE DO IT?
⚜️ We got clear on her Legacy Story and removed any messaging and offers that didn't align so that her audience recognized her for her work. This opened up referrals AND new clients discovering her through content.
⚜️ We used Embodiment Stories to help her sell with confidence.
⚜️ We started treating her audience as the main character of her content and create posts they actually wanted to see.
CLIENT CASE STUDY
When client V came to me she had been posting consistently for over a year and had been in and out of various content programs still feeling stuck.
We implemented the StorySelling Framework and within 60 days she nearly tripled her income. Not only did her sales increase but she actually felt like her content was working for her again. Every post consistently brought in new DMs, new leads into her free & low ticket programs, and led to close proximity clients signing on.
HOW DID WE DO IT?
⚜️ She wasn't bad at writing content, which is why all of those content programs she joined was doing nothing. Her problem was that her messaging echoed everyone else in her industry. We got clear on her Legacy Story so that every post, sales sequence, and email was HER coded and people could feel.
⚜️ We used Embodiment Stories to build more authority instead of basic educational posts.
⚜️ We worked on her own confidence. Because a lot of her messaging was echoing others, she often felt like an imposter. By leading with her Legacy Story & weaving in Embodiment stories every time she posted, there was no room for doubt.
CLIENT CASE STUDY
When client M came to me she had a fairly good size audience that she built through posting lifestyle reels. However she never directly sold to them out of fear that they'd unfollow.
Her goal was to build a Yoga/Mindset business virtually.
We implemented the StorySelling Framework and soon after she signed her very first client. As she got more confident selling, the leads & sales followed. 17 leads for her masterclass and Story Selling carousel posts getting 200 likes.
HOW DID WE DO IT?
⚜️ Since she didn't have many client stories to pull from, we leaned heavily on her Legacy Story (which her audience already loved her for). The difference was we used the Story Selling Framework to sell her offers without pushing her audience away.
⚜️ We turned her lifestyle content into content that invited her audience into the story. When they started seeing themselves growing with her, they joined her offers.
⚜️ Client M is an action taker, she never once got off a call and had to 'think about it'. She took notes, left with her action plan, and got to work. That approach to mentorship paid off.
