The Strategic Story Blueprint
Get my exact 30-day storytelling game plan for positioning, messaging, and sales that turns your content into cash.
🚨LET'S DO A QUICK PULSE CHECK 🩺
You technically know what to do – post reels for visibility, educational carousels to show your expertise, and sell on your stories.
And you've been doing that, consistently, for what feels like months. You're pumping out content, spending hours researching the newest trends, watching youtube classes on content strategies.
You're wondering if you need to create another freebie, try out paid ads, or jump ship to a new platform because clearly something is not working.
It's not like you don't get results either. When you work with clients, you're on fire. You feel so creative, so inspired, and your clients get wild results.
If only your audience would see that.
Let's be real, you don't have time to keep testing, throwing money at ads, and revamping your messaging. You need clients now. You're sick of watching people with less experience take off while you're working your ass off only to feel like you're begging for someone to join your offer in the DMs. (you're better than that)
You dream of...
🧠posting content in the morning & celebrating new leads over dinner with a glass of wine.
🧠launching an offer you're really proud of and seeing your audience just as excited as you are jumping in within minutes of you dropping the link.
🧠having someone "discover" you and then jumping into your program same day.
🧠having a consistent flow of clients coming in throughout the month so that you don't start at $0 each month. as
introducing...
The Strategic Story Blueprint
step by step guide that'll warm up your audience to buy, position you as the authority, and sell your offer in a month.
This isn't a bunch of content prompts for you to plug and play (because let's be honest, you've tried those in the past and they never really sound like you). Right now, your biggest issue is that you've done so much research that you've completely lost who you are, what your brand stands for, and why people should invest in you over any other person in your industry.
We need to get your audience to remember you for your work & signature story so that you become more than just another DFY service provider or coach. People see your face while scrolling and stop to listen because they know you.
Here's how we're going to do that: I'm giving you 30-days of prompts that help you develop micro stories. Each week is focused on a new goal which will lead your audience through a complete round of warming & selling that you can repeat every month because these are not hook templates it's a story-generator.
Week 1: YOUR SIGNATURE STORY
How to identify key moments that shaped you as a leader and how to actually tell your story in a concise way that doesn't confuse your audience and invites them to be a part of it.
Week 2: KNOWING & SPEAKING TO YOUR AUDIENCE
How to call in the right people so that they see your content, read/watch the entire thing, think 'this is exactly what I'm experiencing', and dive into your profile for more.
Week 3: PROOF & POSITIONING
How to share wins (yours & your clients) beyond a screenshot, that builds trust not just an ego flex.
Week 4: SELLING WITH STORY
How to invite people into your offer by anchoring into transformation, not pressure.
Content memberships are band-aid solutions. They might get you some views and a handful of likes but they are purposely made so that a large number of creators can plug & play.
You don't need that right now if your goal is to become the obvious choice in your industry.
You need a strategically planned system that is designed to lead your audience through the entire buyer journey.
When you implement the Strategic Story Blueprint you will guide your audience through my signature Why Method.
1️⃣ Why THEM — The Magnetism Factor
Most people post for attention, we're posting for connection.
“Why THEM” is about making your audience feel seen, not sold to.
It’s how you position your message so the right people stop scrolling and think, “She gets me.”
2️⃣ Why YOU — The Trust Factor
This is where your authority comes alive through storytelling.
“Why YOU” answers what makes you the person for this transformation: your method, your values, your results, your voice. Proof that you walk the walk.
3️⃣ Why NOW — The Activation Factor
How you move people from inspired to invested.
It’s where you show what’s possible when they take action and what it costs to stay the same.
This is where future storytelling and transformation language create urgency without manipulation.
Thought she needed more eyeballs on her content but instead we focused on using magnetizing content to call in the right people.
As a result, she had 3 inquiries in her DMs from a reel with less than 500 views.
Mid-launch she wasn't hearing any interest from her audience. She booked an emergency session with me and we mapped out the rest of her launch content following my Why Method.
3 days later, she's in my inbox celebrating a client come in directly from the content we created following this exact blueprint.
MEET YOUR COACH
HANNAH PLOURDE
I turned a side hustle into a full-time business that more than doubled my income from my 9-5 in 6 months.
But not everything was sunshine & roses. About a year in, I began seriously doubting myself. I never felt good enough, chasing milestone after milestone. Getting sucked into comparisonitis – so bad that it nearly destroyed my business.
I took a full summer off of scrolling and dedicated that it was time to come back to my WHY. Why them (my clients), why me (instead of the people I was comparing myself to), and why now.
I came back online with renewed energy and decided to not follow the traditional content pillar advice. Instead, I told stories about my clients, my own journey, and opinions I had about the industry. A few weeks later I had a $7k CASH day (up until then, my biggest cash day was maybe $500). Few days after that I sold half the spots of my group program in 48 hours.
I truly believe that you have what it takes to be successful if you have a passion for the work that you do. But trying to "fit in" with the perfect branding, look, messaging is holding you back big time. My magic is pulling out the stories that make you different, valuable, and the secret to taking off.
Most coaches are actively trying to find a way to work less while making more. While I'm all for strategic scaling, I'm not when it means less client support. I will never forget the time I invested $12k mastermind that promised huge launch numbers, sales support, and general expansion. Instead, I got a "custom strategy doc" that still had the Chat GPT prompt inside. Yikes.
Instead of letting that bad investment ruin everything. I vowed to be better and show up as a leader to other service providers who also care deeply about their clients and will do anything for them to succeed.
I don't do fluff. I don't do "just keep showing up!". I don't do basic advice like "try going live everyday" that maybe worked in 2020 but definitely won't work for your audience that responds better when you write heart to heart captions.
One thing about me is that I like to get all up in your business. When you join my Accelerator or private mentorship, I know as much about your business, clients, and numbers as you do.
And I think that should be the norm, don't you?
The reason my clients see results is because I'm not giving half-baked advice.
The support I give is based on years of trial and error. My strategy is always adapting to the client I'm supporting, the algorithm changes, time.
Everything I say is based on my clients data:
→ what their audience responds to
→ what lights them up
→ getting rid of anything that is dragging them down
This blueprint does just that. We aren't playing a guessing game here. This is real human psychology and when you know how to read your audience and give them what they want – sales will never be a problem again.
P.S. my down-to-earth big sister vibes isn't just a gimmick. When I'm not serving my clients, I'm climbing mountains, being the best auntie to my 2 baby nieces, and sipping margs with my husband.
