The Sales Lab
Intensive
You’ve spent years building your authority. You have the results, the framework, and the drive. Your work feels like magic sometimes and how the heck do you bottle up magic into a 15 second reel?
You know that with the right marketing & sales system in place, your name would quickly become the first one people say when someone asks about your niche, you become your dream client's first choice when they are ready to invest, and you become the go-to expert.
The only thing standing between you and a sold-out launch is a sales engine that works even when you’re offline.
You feel like you've tried it all. You're posting more. Adding more platforms in hopes it'll expand your reach further. Following trends so that you get more eyes on your offers.
Yet sales still feel random. You know you can get results, get a lead on a call with you and they'll convert.
So why aren't people seeing your content and jumping to work with you? Why are you seeing dream clients sign on with someone else in your industry even though they've been liking your posts?
The gap isn't your volume; it's your Sales System. You're missing a repeatable strategy that moves a stranger to a 'yes' without you having to be the one chasing down leads in the DMs.
That's exactly what we do inside The Sales Lab.
The Sales Lab is your next step if...
You are done with copy & paste prompts, content memberships, and looking exactly like your mentor online. You are at the level in business where distinguishing your brand from the rest is extremely important for your success.
You have at least one offer that you are proud of, have led clients through, and have proof it works (these can be client case studies, your own personal success story, or past experiences that have given you the credibility to offer this, i.e. past jobs, degrees, certificiations, etc)
** If you have a new offer you want to do the messaging for – that's cool, just make sure you have prior client experience, any questions feel free to reach out on IG
You have the capacity and are ready for an increase in the amount of clients you work with. This program is designed to help you sell, if you are booked out and have no space for more clients –this is not your next step
You are ready to implement (with support of course!), I love working with clients who are like "okay tell me what to do and I'll do it". They are movers, go-getters, and get sh*t done! I work hard to deliver a plan of action that is digestible and designed to help you create more impact without having to post 3x a day...but you still need to post.
What's Included in The Sales Lab:
A private 2-week experience for $1,200 or 2 payments of $600
A 90-minute video call where we will diagnose where your sales process is breaking down (messaging, positioning, content, offer communication, or confidence in selling)
Your personalized Sales Lab Plan designed for your offer & goals that includes: messaging, positioning, content ideas & hooks to steal, and your day-to-day plan of action to follow
M-Thurs access to Hannah inside Voxer for 2 weeks following your call to ask questions, get feedback on your content, and receive support while implementing.
The absolute conviction that comes from knowing exactly how to turn your raw thoughts into revenue-generating content that stands out & feels good to create.
Let's address the elephant in the room...
Look – perhaps you've invested in "content coaches" or "business coaches" before who promised you'd have incredible launches, sell out your offers, and everything will be sunshine and roses.
I've been there too. I will be the first to speak up against the shady bs floating around online.
But let me ask you this...
Did that coach look at YOUR data? Sit down with you and go through your messaging and positioning? Craft a marketing plan based on YOU (not them) that's repeatable and easy to follow? Hold you accountable and check in while you're implementing so that if problems do arise, they get addressed before you're dumped onto the social media streets alone?
Didn't think so.
I've been in spaces where the coach told me to go live every single day, and when I did that and followed her script and it still didn't work – she said "I don't know what to tell you"
Working with me isn't like that. If you are willing to work, so am I. I'll be right there with you testing, tweaking your strategy, experimenting, ditching things that don't work, and doing everything in my power to get you results.
My first gig in marketing was 10 years ago; interning for a major non-profit in Boston where I helped the president create content from her kitchen table. I've worked with a huge variety of businesses from teachers selling their workbooks on Etsy to musicians to coaches to bookkeepers. And across virtually every platform.
You don't have to just take my word for it ⤵️
3 Inquiries in 7 days
When Torie came to me she was a self-proclaimed "baby CEO" and her marketing reflected that, even though she had years of experience as an Office Manager before turning to freelancing.
Her goal was to sign her first official OBM client and start generating more interest in her services through organic social media marketing.
She was half way through her 2 weeks of Voxer support when we celebrated 3 inquiries for her services.
HOW DID WE DO IT?
⚜️ We got clear on what made her different from other OBMs and emphasized this in every post she created.
⚜️ We used storytelling to show her audience the value she brings, build trust, and sell her offer.
⚜️ We focused on getting into the brains of her dream clients, they aren't just solo-preneurs trying to build their teams. We went into their fears, desires, beliefs, and used that to call them in with her content.
New Client in 3 days
Client M came to me mid-launch, had been selling for 2 weeks straight with absolutely zero interest from her audience.
Because she was mid-launch, we moved strategically to directly speak to the people in her audience who had been lurking for too long. 3 days later, she's celebrating her first client in the program.
HOW DID WE DO IT?
⚜️ She assumed her audience was her problem so she was mainly posting surface level trendy reels to get more eyes. Instead, we focused on created carousels that went deep & led her audience through a complete buyer's journey within one post.
⚜️ We focused on building genuine urgency for her offer (not fake, last chance to join CTAs) that showed her audience what happened if they waited
⚜️ We worked on showing her audience why they needed to invest in her offer over anyone else doing something similar. Pulling in her own personal growth stories, how she leads clients, and her framework in action.
17 leads & Posts that get seen
When client M came to me she had a fairly good size audience that she built through posting lifestyle reels. However she never directly sold to them out of fear that they'd unfollow.
Her goal was to build a Yoga/Mindset business virtually.
We focused on a strategy that would make sales feel natural. 17 people signed up for her masterclass and she had carousel posts that sold her offer getting 200 likes.
HOW DID WE DO IT?
⚜️ Since she didn't have many client stories to pull from, we leaned heavily on her story (which her audience already loved her for). The difference was we used the strategic storytelling to sell her offers without pushing her audience away.
⚜️ We turned her lifestyle content into content that invited her audience into the story. When they started seeing themselves growing with her, they joined her offers.
⚜️ Client M is an action taker, she never once got off a call and had to 'think about it'. She took notes, left with her action plan, and got to work. That approach to mentorship paid off.
Copyright © 2026 HANNAH E PLOURDE • Terms & Conditions