→You’re posting consistently, but inquiries are inconsistent at best and you feel like you have to chase people down to get them interested
→You know your work is valuable, when you work with clients – they get results. Yet every time you go to sell your offers, your mind goes blank and you end up staring at your phone for 10 minutes.
→You’ve tried tweaking hooks, formats, and strategies but literally nothing works and you're beginning to question if you're the problem (wait am I the problem?)
→You're willing to put in the work to fix this but the problem is you have no idea where the breakdown is in your sales process
Let's cut the bs...
If you're posting consistently and not seeing new leads in your inbox each week – you need a new strategy.
It doesn't matter how many times you post, if you pay for ads, or do daily outreach...if your strategy is missing this:
Knowing why they should invest in YOU. Leveraging storytelling to position your offers so that you're not just another service provider. Your offer & work stands out and becomes the clear choice for people.
Treating your audience like the main character so that they feel seen & supported from the moment they land on your page. Get in the brain of your dream clients and write content that makes them feel like you've been secretly reading their private journal.
Giving value with embodiment stories that show your expertise in action. People don't invest thousands because they saw a carousel full of tips. They invest when they know who the best person is to solve their problem.
Reading your audience so that you actually know what content gets them to move. You'll know exactly what to post to drive visibility, conversations, and sales. No more guesswork.
Introducing...
The Sales Execution Lab is a private, 14-day container where we:
✔️ Diagnose where your sales process is breaking down (messaging, positioning, content, offer communication, or confidence in selling)
✔️Build a focused, realistic sales execution plan designed for your audience, offer, and capacity
✔️ Execute that plan together in real time with direct feedback, edits, and course correction via Voxer
THE HOUSE OF STORY VAULT
Not ready to invest big but want to get a taste of the results my clients get? Check out all of my past masterclasses.
Still have that little voice in your head nagging "what if it won't work?". Don't worry, I've got countless case studies you can read through ⬇️
3 inquiries in 7 days
When client T came to me she was a self-proclaimed "baby CEO" and her marketing reflected that, even though she had years of experience as an Office Manager before turning to freelancing.
Her goal was to sign her first official OBM client and start generating more interest in her services through organic social media marketing.
She was half way through her 2 weeks of Voxer support when we celebrated 3 inquiries for her services.
HOW DID WE DO IT?
⚜️ We got clear on what made her different from other OBMs and emphasized this in every post she created.
⚜️ We used storytelling to show her audience the value she brings, build trust, and sell her offer.
⚜️ We focused on getting into the brains of her dream clients, they aren't just solo-preneurs trying to build their teams. We went into their fears, desires, beliefs, and used that to call them in with her content.
Her investment paid off 8x
She made her investment back in 3 days
New inquiry after just 3 days
When client M came to me she was mid-launch, had been selling for 2 weeks straight with absolutely zero interest from her audience.
Because she was mid-launch, we moved strategically and focused on super specific storytelling that called out her audience's pain points while positioning her offer as the solution. 3 days later, she's celebrating her first client in the program.
HOW DID WE DO IT?
⚜️ She assumed her audience was her problem so she was mainly posting surface level trendy reels to get more eyes. Instead, we focused on created carousels that went deep & led her audience through a complete buyer's journey within one post.
⚜️ We focused on building genuine urgency for her offer (not fake, last chance to join CTAs) that showed her audience what happened if they waited
⚜️ We worked on showing her audience why they needed to invest in her offer over anyone else doing something similar. Pulling in her own personal growth stories, how she leads clients, and her framework in action.
In 60 days she 2x her income & was fully booked out
When client D came to me she was very much just 'another VA'. She was offering a little bit of everything in the hopes that casting a wider net would help her sign more clients.
She wanted to increase her monthly revenue (came in at ~$3k/mo), clean up some time on her calendar so that she could focus on her family, and have her content bring in qualified leads each month so that she didn't have to chase after new opportunities.
We implemented the StorySelling Framework and within 60 days she doubled her income and was fully booked out for her 1:1 services. We then were able to add in passive offers that allowed her to continue to scale while giving her time back.
HOW DID WE DO IT?
⚜️ We got clear on her Legacy Story and removed any messaging and offers that didn't align so that her audience recognized her for her work. This opened up referrals AND new clients discovering her through content.
⚜️ We used Embodiment Stories to help her sell with confidence.
⚜️ We started treating her audience as the main character of her content and create posts they actually wanted to see.
Meet Your CMO
Hi, I'm Hannah. I turned a side hustle into a full-time business that more than doubled my income from my 9-5 in 6 months.
I've managed the marketing for big nonprofits, teacherpreneurs, emerging musicians trying to get discovered, mindset coaches leading their industry, and bookkeepers who wanted to be known for more than just numbers.
In 2021, I started getting questions from other service providers about how they can market their own services to be able to quit their 9-5 and go full time. I developed my first ever group coaching program which I tested with a beta round and then ran 3 successful rounds after that.
I noticed something about 98% of my clients. They struggled to sell their offers because of their own self-doubt and feeling like they aren't good enough (a limiting belief I struggled with all too often in my own business journey).
There's so much noise online telling you what you should and shouldn't do that the pressure can feel crippling. And when it doesn't work for you, you assume that you're the minority – that there must be something wrong with you.
I truly believe that you have what it takes to be successful if you have a passion for the work that you do. But trying to "fit in" with the perfect branding, look, messaging is holding you back big time. When you hire me I find stories that make you different and valuable to your dream clients so that you stand out and become unforgettable.
When your strategy pairs real stories with data, there is no room for self doubt. You scale.
Yes, here's even more results...
Tripled her income in 2 months
When client V came to me she had been posting consistently for over a year and had been in and out of various content programs still feeling stuck.
We implemented the StorySelling Framework and within 60 days she nearly tripled her income. Not only did her sales increase but she actually felt like her content was working for her again. Every post consistently brought in new DMs, new leads into her free & low ticket programs, and led to close proximity clients signing on.
HOW DID WE DO IT?
⚜️ She wasn't bad at writing content, which is why all of those content programs she joined was doing nothing. Her problem was that her messaging echoed everyone else in her industry. We got clear on her Legacy Story so that every post, sales sequence, and email was HER coded and people could feel.
⚜️ We used Embodiment Stories to build more authority instead of basic educational posts.
⚜️ We worked on her own confidence. Because a lot of her messaging was echoing others, she often felt like an imposter. By leading with her Legacy Story & weaving in Embodiment stories every time she posted, there was no room for doubt.
17 leads & viral carousel posts
When client M came to me she had a fairly good size audience that she built through posting lifestyle reels. However she never directly sold to them out of fear that they'd unfollow.
Her goal was to build a Yoga/Mindset business virtually.
We implemented the StorySelling Framework and soon after she signed her very first client. As she got more confident selling, the leads & sales followed. 17 leads for her masterclass and Story Selling carousel posts getting 200 likes.
HOW DID WE DO IT?
⚜️ Since she didn't have many client stories to pull from, we leaned heavily on her Legacy Story (which her audience already loved her for). The difference was we used the Story Selling Framework to sell her offers without pushing her audience away.
⚜️ We turned her lifestyle content into content that invited her audience into the story. When they started seeing themselves growing with her, they joined her offers.
⚜️ Client M is an action taker, she never once got off a call and had to 'think about it'. She took notes, left with her action plan, and got to work. That approach to mentorship paid off.
