Meet your host
Hannah E Plourde
I turned a side hustle into a full-time business that more than doubled my income from my 9-5 in 6 months.
But not everything was sunshine & roses. About a year in, I began seriously doubting myself. I never felt good enough, chasing milestone after milestone. Getting sucked into comparisonitis – so bad that it nearly destroyed my business.
I took a full summer off of scrolling and dedicated that it was time to come back to my WHY. Why them (my clients), why me (instead of the people I was comparing myself to), and why now.
I came back online with renewed energy and decided to not follow the traditional content pillar advice. Instead, I told stories about my clients, my own journey, and opinions I had about the industry. A few weeks later I had a $7k CASH day (up until then, my biggest cash day was maybe $500). Few days after that I sold half the spots of my group program in 48 hours.
I truly believe that you have what it takes to be successful if you have a passion for the work that you do. But trying to "fit in" with the perfect branding, look, messaging is holding you back big time. My magic is pulling out the stories that make you different, valuable, and the secret to taking off.
Most coaches are actively trying to find a way to work less while making more. While I'm all for strategic scaling, I'm not when it means less client support. I will never forget the time I invested $12k mastermind that promised huge launch numbers, sales support, and general expansion. Instead, I got a "custom strategy doc" that still had the Chat GPT prompt inside. Yikes.
Instead of letting that bad investment ruin everything. I vowed to be better and show up as a leader to other service providers who also care deeply about their clients and will do anything for them to succeed.
I don't do fluff. I don't do "just keep showing up!". I don't do basic advice like "try going live everyday" that maybe worked in 2020 but definitely won't work for your audience that responds better when you write heart to heart captions.
One thing about me is that I like to get all up in your business. When you join my Accelerator or private mentorship, I know as much about your business, clients, and numbers as you do.
And I think that should be the norm, don't you?
The reason my clients see results is because I'm not giving half-baked advice.
The support I give is based on years of trial and error. My strategy is always adapting to the client I'm supporting, the algorithm changes, time.
Everything I say is based on my clients data:
→ what their audience responds to
→ what lights them up
→ getting rid of anything that is dragging them down
This blueprint does just that. We aren't playing a guessing game here. This is real human psychology and when you know how to read your audience and give them what they want – sales will never be a problem again.
P.S. my down-to-earth big sister vibes isn't just a gimmick. When I'm not serving my clients, I'm climbing mountains, being the best auntie to my 2 baby nieces, and sipping margs with my husband.
